Distribution

shop design and retail, packaging…

Winner: VALEXTRA pop-up intervention flagship store Milan by Snarkitecture

Daniel Arsham and Alex Mustonen of Snarkitecture with Sara Ferrero, CEO of Valextra have received the 'Distribution' prize.

Daniel Arsham and Alex Mustonen of Snarkitecture with Sara Ferrero, CEO of Valextra have received the 'Distribution' prize.

Juxtaposing hard architectural surfaces with tenderly arranged billows of white mesh, US based Snarkitecture’s surreal pop-up intervention for VALEXTRA‘s Milan flagship reduced and simplified the concept of a traditional retail environment. Exploring the relationship between product, art and architecture, the design enveloped the space in a dynamic combination of textiles and materialities that blurred the line between one surface and the next, creating an immersive and filmic stage from which to showcase the brand’s latest collection. Fusing scenic design and visual identity, the floating embellishments will stay in place longer the duration of the city’s design week. Snarkitecture’s Daniel Arsham and Alex Mustonen took to THE DESIGN PRIZE stage to accept their award alongside leather-goods company VALEXTRA’s CEO, Sara Ferrero.